Sugar cane fiber straws offer a robust ecological alternative in the face of increasing bans on single-use plastics in the Cafés, Hotels and Restaurants (CHR) sector. They not only comply with environmental regulations, but also improve the brand image of establishments that adopt them, attracting customers who are increasingly aware of their ecological impact. In addition to their advantages in terms of biodegradability and lower energy impact, these straws are a wise choice for companies concerned with sustainability and social responsibility.